I have been a big fan of the World Wide Web conference for a long time. Here are my choice of the Top 5 papers from this year's conference (full proceeding):
The QWERTY Effect on the Web: How Typing Shapes the Meaning of Words in Online Human-Computer Interaction
Previous psycholinguistics study1 has shown evidence for the QWERTY effect: words with more characters from the right side of QWERTY keyboard are often associated with more positive valence. In this paper, the authors examine several large datasets of user ratings and reviews collected from various web services, and discover that the QWERTY effect does exist in the context of both text interpretation / decoding (user ratings) and text creation / encoding (user reviews). full paper
Disinformation on the Web: Impact, Characteristics, and Detection of Wikipedia Hoaxes
How does hoax Wikipedia article look like, and what is the impact of such hoax article?
The authors of this paper answer these questions by studying more than 20,000 hoax articles on Wikipedia. They find that even though Wikipedia is very efficient at identifying and removing hoax articles, a small number of hoax articles can still survive for long time, receive lots of page views, and even get cited by external sources.
The authors also find that it is relatively easy to make a hoax article appear legitimate by having lots of text, wiki markups, or links. However, since the outlinks of legitimate article are much more coherent than hoax article, it is not easy to create a "realistic" network fingerprint for hoax article. Using those "beyond the surface" features, the authors manage to build machine learning models that outperform humans in detecting hoax articles. full paper
Social Networks Under Stress
In this paper, the authors study how structure and communication patterns of social network can be affected by external events. To do so, the authors examine a dataset that contains millions of instant messages sent among decision makers in a hedge fund and between those decision makers and their clients. It is found that the decision makers in the studied network tend to "turtle up" (stronger ties and higher clustering coefficient) their communications when facing "stress" (changes in stock price) instead open up. It is also discovered that the cognition and affect level of communications in the studied network also change as stock price fluctuates. full paper
Detecting Good Abandonment in Mobile Search
For a long time, abandoned search queries are considered as indications of user dissatisfaction. However, there are use cases where users can still get satisfied without clicking on search result page. Using labeled datasets collected from a small-scale user study and crowdsourcing, the authors find that there is a statistically significant correlation between certain user gestures on mobile phone (e.g., swipe) and user satisfaction with abandoned search. full paper
The Lifecycle and Cascade of WeChat Social Messaging Groups
As the largest messaging service in China, WeChat has more than 600 million Monthly Active Users (from April, 2016). Unlike other large-scale online communities (e.g., Facebook and Twitter), little is known about the group dynamics of WeChat. In this paper, the authors examine a dataset that covers ~500 thousand groups and ~250 million users in WeChat. It is found that strong group dichotomy in terms of group lifetime exists in Wechat, i.e., many groups are active for only a few days, while many other groups can remain active for more than 30 days. The long-lived and short-lived groups are different in various ways, in terms of triad count2, edge density, Wiener index3, and etc. In addition, the authors also study the membership cascade process, i.e., how existing group members invite new users to join group. full paper